What’s the biggest blind spot in leaders today, and how do you correct it?
We work closely with a startup, Percolate, that introduced us to Stock and Flow, a concept that Robin Sloan described a couple years ago that I think plagues leaders in a big way today. The idea is that there are two kinds of quantities in the world, Stock, which is durable and lasting, and Flow, which is a stream of sub-daily activities or updates.
Why do you think it “plagues leaders today?”
”The reason I say that is, historically, we have been focused on developing stock, products and services that take time to create, but that last. Developing the next Ford automobile or Amex credit card takes time, months or possibly years. However, today, it feels important that we’re creating news and dialogues all day long. Tweeting, Pinning, Liking. The latter can seem all consuming, even distracting, but it is important to find new ways to create real authentic dialogue with customers and prospects. Stock AND Flow are both important and hence the blind spot. If you’re looking directly at one, you take your eye off the other. If you do that for too long you are likely to crash or at least not realize your full opportunity. There’s no easy way to correct this, you just need to find the natural balance that feels right. Be self-aware and course correct as you go.