Native advertising is comprised of two major shifts, both of which are being led by social platforms. First, native is defined by the users (people + brands) who create content using the same tools and streams. Second, native paid placement is interwoven. There’s no separate box: all messages — ad or not — are formatted the same way. The key is you need both of these shifts in order to truly create native advertising.
My latest post on TechCrunch. We are excited about this space and we think it is only starting to come together.
The Power Of “Native Advertising” Is In The Hands Of The Brands | TechCrunch
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