When it comes to brands, this model becomes especially interesting. Traditionally, brands have been quite good at creating stock content in the form of ads and some of the more forward-thinking ones have found really interesting ways to translate that capability to beautiful web video and interactive experiences. While that’s great for short bursts, creating a sustained messaging strategy requires a combination of both stock and flow: longer-form, higher-quality content coupled with the quick-hit links to other interesting and relevant content on the web.

How Mastering ‘Stock and Flow’ Will Boost Your Content Strategy | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Noah in AdAge talking about Stock & Flow. This is an excellent introductory piece to a model we have spent almost a year thinking about and tweaking at Percolate. 

We believe the future for brands on the internet is in sustained communication, where they have acquired audiences, like publishers, and now have the opportunity to broker interesting content in a similar manner to how we all do it in channels like Facebook, Twitter and Tumblr. 

We are excited about it and hope you are as well. 

Source: adage.com

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