We raised some money:
BusinessWeek —> Federated Media Raises $50 Million (and a Few Eyebrows)
AdAge —> Federated Media Nabs $50 Million in Funding
PaidContent —> Confirmed: Federated Media Receives $50 Million Third Round; Interview With Battelle
MediaPost —> Federated Media Garners $50 Million Investment
CNET —> Federated Media closes on $50 million
Why is all this news good?
It allows us to do programs, like the one below, put together by John Shankman.
There will be more to come on this campaign, including an interview with John and what it means to sell ads at FM or for that matter, how ad sales is changing…. Forever, maybe. :->
For now, I leave you with a quote from the site, No Revolution:
I found this by clicking an ad banner (e-gad!) on boingboing – the gadget site – because my good friend and UXD expert Mike Brooks sent me a video link.
So, there you have it. Social interaction leads to spontaneous discovery leads to brand renewal for an “old” retail brand. There’s hope for this whole “Net” thing after al
