Archive for the 'Advertising' Category

Principles of the Web | For Marketing

Published October 18, 2009 Advertising , Business Model 2 Comments

(I fixed my blog, finally, after a malicious piece of nasty code had crept its way into my broken WordPress site. Now it is better(yay!) and I want to talk about some of the things that I have been reading lately and thinking about thanks to my clients and colleagues. This post moves around and is primarily focused on Marketing(because you haven’t read enough about lately), but on a macro level, it is about learning from the principles of the web and what that means for your business. The traits of the web; being open, flexible, self correcting and constantly evolving share the best traits that make up us, as humans, and in that respect, any organism.)

How can competition and fear of failure drive us to do great things? What can Tools of War teach us about marketing?

In reading the Wizards Stay Up Late, I was struck by the ability for brilliant people to rally together, in a time of war, to innovate and get out of trouble, using the magic(Wizardry) of digital on the problems of the analog world. The work by ARPA and how racing the Russians in a PR war to the moon and over nuclear weapons, led to the web and some of the more advanced technologies that our global economy now operates on. Continue reading ‘Principles of the Web | For Marketing’

The New New Thing.

Published March 30, 2009 Advertising , Business Model , Working 1 Comment

How do you know what will happen next? I’m not sure, but there is some evidence, in all that data pudding. On that note, it has been hard to write lately, trying to lift weights :) , but I wanted to get this down.

There is a lot of powerful data in Google Trends and other free data tools. Enough to where I would argue that every company should hire a person to just stare at Google(and increasingly, Twitter and Facebook(lexicon)) trends to decipher what it all means for your business.
Continue reading ‘The New New Thing.’

Facebook Will Be Open

Published February 16, 2009 Advertising , Business Model , Working 11 Comments

(Writing in a car on the way back from Vermont)

Inspired by a few back and forth twitter conversations, I am more convinced than ever that the future of Facebook is an open networked ecosystem to manage your life online. Sharing on Facebook is already becoming more of a broadcast. The broadcast nature of the platform will lead to more connections being made and the need to continue to open up certain channels to create even more connections and allow Facebook more revenue opportunities.

What leads to the this open ecosystem? Developers creating applications that break down the walls of friends and find more ways for people to connect. A good example is the early facebook application market. The rules of engagement have less to do with your friends and more to do with your associations. You broadcast your favorite football teams and share your favorite moments with non-friends on applications like Water-Cooler or Graffiti.

Other examples of how Facebook has evolved over time to be more of a broadcast platform than sharing among a small network.
- Opening up the network to the world that is outside of the people that have a college email.
- River of news updates to your network.
- Facebook Profile search in Google allows for anyone in the world to find your profile.
- Application market and connecting outside of your friend network
- Facebook Connect allows for your social ID to follow you around on the web. It still allows for this interaction to come back to your river of news, but it also tells the outside world that you have an online ID that can tell you more if you are interested in exploring.

Continue reading ‘Facebook Will Be Open’

Twitch: Twitter Pitch.

Published January 25, 2009 Advertising , Business Model 2 Comments

What started out as a fun way for developers to create apps by working on top of the Twitter API is quickly becoming big business. In terms of big business, think applications like StockTwits or TweetDeck. I fully expect to see brands creating utilities on top of Twitter for a few reasons. To have scalable conversations with their customers, create beautiful pieces of media that reach their audience, and along those lines, collect the rich data of the masses to align the voices of an online community with a brand’s latest campaign objectives.

It will start with a tech brand, but the consumer companies that have millions of customers interacting with their brand on a daily basis have the largest opportunity here.

Pick up the weight. See what you can do with it.

Published January 5, 2009 Advertising , Business , Life 7 Comments

In 2000 I was interested in getting into powerlifting. I had heard a lot about how training your fast twitch fibers could make you a better surfer(originally inspired by Tom Curren and his model on plyometrics), a higher jumper, and they were your largest muscle fibers meaning if you worked them out, they would make you bigger, quicker. All of this led me to powerlifting and to one my friends who was a great powerlifter. I asked him how I could get into it. And he told me one thing, “Go pick up the heaviest weight in the gym, and see what you can do with it.” Now, he really didn’t mean to do exactly that, but I understood what he meant. Everyone wants to get in shape, they start with exercise books, personal trainers, a new wardrobe, etc. What my friend was telling me was, get out there, see if you like it, if your body reacts to it, you will know what do next. That stuck with me, and continues to whenever I get into something new. Get out there and do it, iterate, and optimize to your strengths that make you better…..

If there is one thing that I am most looking forward to around my work life in 2009; it would be in building projects.
Continue reading ‘Pick up the weight. See what you can do with it.’

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