What started out as a fun way for developers to create apps by working on top of the Twitter API is quickly becoming big business. In terms of big business, think applications like StockTwits or TweetDeck. I fully expect to see brands creating utilities on top of Twitter for a few reasons. To have scalable conversations with their customers, create beautiful pieces of media that reach their audience, and along those lines, collect the rich data of the masses to align the voices of an online community with a brand’s latest campaign objectives.
It will start with a tech brand, but the consumer companies that have millions of customers interacting with their brand on a daily basis have the largest opportunity here.
